As a product designer at Michaels, I spearheaded a comprehensive research initiative to forecast Decor and Frame trends for the upcoming year.

This involved analyzing market data, consumer insights, and emerging design movements to identify key opportunities. I translated these findings into a visually engaging and strategic presentation, highlighting trends in materials, colors, finishes, and styles.

The presentation served as a roadmap for the product development team, aligning creative direction with customer preferences and business goals. By leveraging this research, I helped Michaels stay ahead of industry trends, ensuring the development of innovative, on-trend decor and frame collections that resonated with our target audience.