At Home approached us with a request for a proposal seeking a flexible, cost-efficient modular fixture solution to support their seasonal retail needs. This presentation outlines the key requirements and design vision for a system that is easy to store, install, and adapt throughout the year. The goal is to develop a collapsible or foldable fixture that can be efficiently handled by hourly associates without requiring third-party assistance. The design prioritizes minimal components for ease of use, seamless integration with wayfinding and signage, and effortless storage and transportation—all while maintaining practicality and usability in-store.